Given the steady decline of quality in their produces over time, I am surprised that they were that high as recently as last year. It took them crapping all over their employees in Ontario after the province raised the minimum wage for people to finally start waking up to the fact that it's just not a good brand any more.
I know that some claim it's trendy to hate on Tim's these days, but for me it's been a "frog in the blender" kind of thing ... or wait, maybe I'm thinking of a frog in a pot of water on the stove, or some other kind of frog abuse. Anyway, their product has been in slow decline as they've steadily shaved quality and increased prices over the years. My dislike for Tim's - aside from their cheap, leaky cups, sub-par edibles and crappy coffee - is the fact that I can still remember them when they were pretty good. Not great, but pretty good.
atara and I stopped there a couple of weeks back while were out shopping, and I decided to treat myself to one of their iced cinnamon rolls. When I was working downtown, we stopped at Tim's every morning when we commuted in together, and those were one of the things to which I would treat myself about once a week. While they were not up to the level of decadence you get from an iced, sticky bun you might find in a boutique outlet at a public market, they were nonetheless pretty good. My only complaint with them was that the icing often stuck to the paper sleeve in which they packed them for takeaway.
I tried to manage my expectations based on the substandard quality of the rest of their baked goods (they have all-but de-appled their apple fritters, removed all pretence of actual fruit from their "fruit explosion" muffins, etc). My reasoning was that it is pretty hard to screw up a cinnamon roll. But they did. As I was chewing on the disappointing little spiral of pointless calories, I said to atara, "I used to really like these things, but if the first one I'd ordered had been like this, I don't think I'd have bought it again." And I shan't. Sadly, this rings true for most of their products these days.