"MADE WITH 100% WHOLE GRAINS"
They extol that in all-capitals on the front of the wrapper. 100% whole grains, eh? Well then it must be food for you. Nothing says healthy eating like 100% whole grains.
The ingredients list on the back tells a different story though.
ROASTED PEANUTS, HIGH MALTOSE CORN SYRUP, WHOLE GRAIN ROLLED OATS, SUGAR, GLUCOSE-FRUCTOSE, CRISP RICE (RICE FLOUR, SUGAR, MALT EXTRACT, SALT), PALM KERNEL OIL, ROASTED CASHEWS, ROASTED ALMONDS, WHEAT FLAKES (WHOLE GRAIN WHEAT, SUGAR, SALT, MALT, MIXED TOCOPHEROLS), FRUCTOSE, CANOLA AND/OR CORN AND/OR COTTONSEED AND/OR SOYBEAN OILS, YOGURT (sic) POWDER (MODIFIED MILK INGREDIENTS, BACTERIAL CULTURES), CASHEW BUTTER (CASHEW NUTS, SAFFLOWER OIL), MALTODEXTRIN, SALT, MILK INGREDIENTS, SOY LECETHIN, COLOUR (CONTAINS TARTRAZINE), NATURAL FLAVOUR, PEANUT OIL, PEANUT BUTTER (PEANUTS, SALT), BAKING SODA, HONEY, MODIFIED COCONUT OIL, MONOGLYCERIDES, RICE BRAN EXTRACT, TOCOPHERALS, EXTRACT OF ROSEMARY, ASCORBIC ACID,
Let's break this down a bit - I think I see a pattern here:
Rice (with added Sugar and Sugar)
Palm oil (yum)
Wheat (with added Sugar and Sugar)
Oil of indeterminate origin
and a bunch of other ingredients, including "modified coconut oil" for added goodness).